Hokies upgrade local radio broadcasts, digital presence


Virginia Tech IMG Sports Marketing and the Virginia Tech Department of Athletics announced changes and updates to the Hokies’ local radio broadcasts and enhancements to the program’s multiple digital platforms. Virginia Tech IMG Sports Marketing will market local ad content during Hokie athletics programming aired on Cumulus Media throughout the New River Valley. Previously, IMG only managed and sold across the entire Virginia Tech IMG Sports Network. IMG College partners with the nation’s top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide.

Andrew Allegretta is the new on-air talent for women’s basketball and baseball in addition to Olympic Sports and digital content. He’s also been named the network’s new Assistant Director of Broadcasting. He’ll call play-by-play for Virginia Tech women’s basketball and baseball radio broadcasts and anchor the coverage of Virginia Tech Olympic sports on the department’s two digital platforms, hokiesports.com and Hokies All-Access.

Allegretta comes to Virginia Tech from Charleston Southern University, where he served as the radio play-by-play voice for Buccanneers’ football and men’s basketball.

Women’s basketball Broadcasts will also move to WNMX-FM, Mix 100.7 FM, giving the Hokies’ an increased signal strength and coverage throughout the region. MIX 100.7 will also carry Coach Dennis Wolff’s weekly radio show. The addition gives Virginia Tech sports three different Cumulus FM sport-specific flagship stations in the Hokies’ home market:

Virginia Tech Football and Men’s Basketball broadcasts: 105.3 FM The Bear
Virginia Tech Women’s Basketball broadcasts: 100.7 FM Mix 100.7
Virginia Tech Baseball broadcasts: 101.7 FM Supersports

All Virginia Tech sports broadcasts will once again be available through the Hokies All-Access digital platform, a subscription service through hokiesports.com.

“It has become increasingly important for us to maintain a significant presence on our flagship stations,” said Rick Barakat, GM of Virginia Tech IMG Sports Marketing. “We are revamping our coverage and production of women’s basketball and baseball so streamlining our approach with Cumulus made sense at this time. We now sell the network feed as well as the local providing for two distinctly different entry points to our media, as well as an excellent complimentary asset to our network advertisers.”

A Hokie Smartphone App will also be introduced to enhance fans’ digital experience. The customizable user interface allows fans to configure the app to access what they want, when they want it. Hokie fans can watch and listen to live streaming audio and video, receive live scoring updates, player and team stats, box scores, and more, all in a sleek design available on iOS and Droid devices with a Blackberry interface coming soon.

Upgraded and enhanced video content will also be available on hokiesports.com this season as well. Features, interviews and highlights, will be integrated with Virginia Tech Sports Today, the network’s weekly regional television magazine show, and HokieVisions at Lane Stadium and Cassell Coliseum, giving Hokie fans more access than ever to stay connected to their team with this pre-eminent digital experience.