The woman who presently serves as Sr. VP/Managing Director of Sales for Educational/Informational programming for Hearst Media Production Group (HMPG) has been promoted to the newly created role of Executive VP of Sales & Revenue for the Hearst Television business unit.
As a SVP since 2022, Amy DeGregorio has led HMPG’s sales marketing team and new business-development initiatives, working with national brand advertisers, organizations and foundations.
In her new role, she will serve as a key member of HMPG’s executive leadership team and a strategic advisor to HMPG’s president on revenue growth, commercialization and new business opportunities, with responsibility for driving revenue strategy and overseeing sales and sponsorship activity across HMPG’s entire portfolio.
DeGregorio reports directly to HMPG President Bryan Curb. He commented, “Amy has done an exceptional job building meaningful brand partnerships and seamlessly integrating sponsors into our E/I programming. As HMPG continues to expand, we want to bring that same expertise and strategic approach to our entire portfolio, creating new opportunities for brands to engage with our award-winning content and loyal audiences.”
Previous roles for DeGregorio include those of Sr. VP/Client Solutions for Litton Entertainment, which in 2022 was rebranded as HMPG. She joined Litton in 2016 as Senior Director of Integrated Marketing, before being promoted to VP of Integrated Marketing and, in 2020, to SVP of Client Solutions. She joined Litton from CBS Television Stations, where she was Director of Strategic and Integrated Marketing. Prior to CBS, she held roles at NBCUniversal, truTV and ABC Television. She began her career at MTV Networks in music marketing and promotion.
— With reporting by RBR+TVBR in Long Island City, N.Y.
