Hispanic Radio Podcast: How To Capitalize On Tech’s Hot Hits


With CES 2019 in Las Vegas in full swing, big radio broadcasting companies including iHeartMedia and Entercom are making headlines for new — and important — integrations with in-dash platforms that ensure their AM and FM brands stay front and center while on the road.

Media consumption trends show U.S. Hispanics are first adopters when it comes to hot new tech. How can broadcasters that wish to target these consumers best invest in the tech tools and advancements that will help leverage their brands, and extend them in ways that will ensure continued relevancy in the years ahead?

That’s the topic of conversation in this fresh Hispanic Radio Podcast — hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson. In this less-than 20 minute information injection, you’ll learn about voice-activated advertising, how Hispanic radio can defend itself against Spotify and Sirius XM, ensuring its skilled with smart speaker access, and whether or not spending the money on a fancy app is a smart thing from Andy Whatley, SVP/Business Development & Partnerships at Instreamatic Inc.

To listen to the podcast, click here!


Whatley is a scheduled participant at the 2019 Hispanic Radio Conference, March 12-13 in Miami. For more information and to secure your seat at the most informative Spring Break event you’ll ever participate in, visit www.hispanicradioconference.com.