Have you ever wanted to be a fly on the wall when industry experts sit down for a conversation on how to grow your share of the ad dollars for your radio stations?
A June 15 Hispanic Radio Conference’s Morning Coffee Chat with an Advertising Expert — a one-one-one conversation with the Senior Audio Investor at Horizon Media, a one-time promotions team member for Cox Media Group’s Nassau-Suffolk radio stations — promises to provide fresh insights on how to generate more cash.
HRN Media Network’s Clark Logan will lead a chat with Horizon Media’s Natalie Henderson about Hispanic radio from the marketer’s perspective — where it is and how it is evolving. Logan brings a wealth of knowledge about Hispanic radio, and Henderson offers the perspective of someone who works for the largest media agency in the United States.
Henderson serves as Senior Audio Investor at Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022. Her career began on the promotions team at Cox Media Group’s Long Island, N.Y. radio stations, gathering audio soundbites from listeners and setting up meet-and-greets with upcoming artists for WBAB-FM and WBLI-FM. From there, she joined Horizon’s promotions department, where she crafted hundreds of successful local and national experiential opportunities for clients. In her current position, Henderson leads effective broadcast and digital audio strategy and investment for retail, insurance, and tune-in brands.
Logan is a 25-year radio and publishing veteran whose career includes 15 years at the helm of HRN Media Network, a leader in syndicated Hispanic radio programming. Under Logan’s leadership, HRN has partnered with some of the biggest names in Hispanic broadcasting, including Don Cheto of Estrella Media, nationally syndicated Erazno y Chokolata, World Cup broadcaster Fernando Fiore, and Univision network morning host Anna Maria Canseco. Before starting at HRN, Logan worked in national radio sales at Interep and was Northeast sales manager at Televisa Publishing. Logan is presently featured in the just-released 2023 Hispanic TV Programming Report, distributed by HispanicAd.com.
Morning Coffee Chat with an Advertising Expert starts at 9:30am on June 15 exclusively at the Hispanic Radio Conference in Miami. 
