Automakers are pivoting.
In March, the White House announced 25% tariffs on all cars coming into the country. Ford estimates $2.5 billion in added annual costs. Toyota projects a 21% drop in operating profit for its fiscal year ending in March 2026. Some manufacturers are already passing those costs to consumers, to the tune of thousands of dollars.
Consumers are pivoting.
Analysts warn that sustained high vehicle prices could shrink annual sales by more than a million units. In April, used car costs jumped to their highest level since 2023, according to Cox Automotive — and analysts predict that value will only climb.
Are you pivoting?
Broadcast radio is fighting Facebook, Google, TV, Out-of-Home, direct mail, and newspapers for auto dealer dollars. According to the National Automobile Dealers Association, radio accounted for 9.5% of the average dealership’s advertising budget in 2023, translating to approximately $50,248 per dealership. How does your station stack up?
Get out of the back seat and take the wheel at “What Are They Thinking? The Future of Automotive Advertising and Hispanic Radio” at Hispanic Radio Conference 2025.
“What Are They Thinking?” brings together a powerful lineup of automotive and advertising decision-makers for a candid look at how radio can stay indispensable in the dealer-to-driver journey.
This is more than a conversation: it’s a 45-minute strategic download on how to win a bigger share of your local dealership’s budget — at a time when every dollar counts more than ever before.
Moderated by Nueva Network Director of Business Development Benjamin Finley, the panel includes:
- Kenny Dean, Business Analyst and Marketing Lead for Honda Cars of Rockwall/Lithia Motors, who brings real-time insight from the dealership floor
- Tom Haynes, Owner of CarPro.com, a trusted auto media brand with direct access to thousands of car buyers weekly
- Felipe Herrera, Vice President of Automotive New Business at TelevisaUnivision, representing nationwide Hispanic consumer engagement
- John Snyder, Group Account Director at Global Team Blue, who guides Tier 1 strategy for one of the most influential auto marketing agencies in the world
