MIAMI BEACH — Over the Top (OTT) video consumption is the newest trend to capture the attention — and time — of consumers. With the success of new content services, distributors and hardware platforms, OTT has become an important platform that enables broadcasters and advertisers on a local and national level to extend the research of their content and capture incremental audience.
What does this mean for broadcast TV station owners? All of these developments are positive, and position UHF and VHF stations in a far more favorable light than before thanks to improved metrics and new research on how broadcast TV meshes with OTT offerings.
