NEW YORK — The trade organization dedicated to educating and advancing the growth of addressable TV advertising is officially welcoming six new supporting members, including a privately held broadcast television ownership group and one of the leading connected TV measurement organizations.
Joining Go Addressable alongside Hearst Television are Adobe, Ampersand, Basis Technologies, INVIDI Technologies, and iSpot. These new members join founding members AMC Networks, Comcast Advertising, DIRECTV Advertising, DISH Media, and Spectrum Reach.
“Addressable continues to deliver effective TV advertising with broad reach and scale as demonstrated by both the growing interest and use of addressable, as reported by Ad Perceptions latest research, and the growing support of Go Addressable through our expanded membership,” says Tim Myers, Executive Director of Go Addressable. “We are excited to have worked with Evan Shapīro and ESHAP TV to showcase the number of companies that are supporting addressable TV advertising and highlighting the inventory that performs best using deterministic identifiers.”
