Hearst Snags CSA Deal For ‘Triad 20’


The trading of Channel Sharing Arrangements secured by companies that shed their broadcast TV stations in the FCC’s recently concluded incentive auction just may be the next big boost for media brokers eager to buy and sell, and collect their commissions.

The latest “CSA” to be dealt involves an affiliate of The CW that fetched $105,731,122 and is now dealing its post-auction channel sharing to Hearst Television for roughly half of its $6.7 million base value.

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