The Hearst Media Production Group (HMPG) has promoted an individual and is welcoming another team member to the company as it grows its business partnerships and development initiatives.
Jacqueline Wickert has joined HMPG while Laura Bradley has been promoted, and both will hold the newly created position of Business Partnerships and Development Executive
Wickert and Bradley each report to Amy DeGregorio, SVP and Managing Director of Sales for Educational/Informational programming.
Wickert previously spent eight years at ViacomCBS, most recently as VP of Current Programming and Integrated Marketing. Before that, she was recruited to build branded entertainment business models at NBCUniversal, CBS and Warner Bros. Telepictures.
For the past two years, Bradley has been HMPG’s Senior Director of Client Activation, developing brand partnerships for the company’s slate of E/I programming. She served with HMPG and predecessor company Litton Entertainment since 2015, rising from Associate Director of Business Development and Marketing.
Bradley began her marketing career at Columbia, S.C.-based Wolfe Solutions, focused on sponsorship consulting, integrated sports marketing services, and event activation among other activities.
