LOS ANGELES — Allen Media Group‘s free-streaming digital platform HBCU GO, offering programming linked to the nation’s 107 Historically Black Colleges and Universities (HBCUs), has signed a long-term media rights partnership with the Southern Intercollegiate Athletic Conference (SIAC).
The ten-year arrangement grants HBCU GO cable, linear, streaming, broadcast, VOD, and pay-per-view rights coverage of all SIAC team sports through 2032 on a global level. Sports include regular season contests for football, men’s basketball, women’s basketball, and Olympic sports.
HBCU GO has also secured distribution for the SIAC sporting events on the CBS owned-and-operated stations in key television markets such as New York, Los Angeles, Philadelphia, Dallas, Atlanta, Boston, San Francisco, Seattle, Detroit, Sacramento, Miami, Tampa, and Pittsburgh.
“This is a historic moment,” said Byron Allen, Founder/Chairman/CEO of HBCU GO parent Allen Media Group. “The HBCU GO team is excited to partner with SIAC to distribute their conference games to a broader audience. We are committed to bringing the best of HBCU culture and sports to our global platforms.”
SIAC Commissioner Anthony Holloman commented, “Through this innovative streaming platform, we invite fans from around the world to join us in celebrating the indomitable spirit of SIAC sports and culture. This new era of digital engagement opens doors to boundless opportunities and ensures that every thrilling moment will be etched in the memories of our dedicated supporters. We extend our sincere gratitude to HBCU GO for their invaluable collaboration, and we can’t wait to share the excitement and passion of SIAC sporting events with fans everywhere.”
