The boom growth years for OTT platforms serving U.S. consumers are over.
That’s the breathtaking conclusion of a new research study from Dublin, Ireland-based Research and Markets that puts an exclamation point on the North American OTT television and video market, with forecasts offered through 2029.
The report finds that U.S. OTT TV episode and movie revenue will reach $82 billion in 2029, up from $74 billion in 2023. SVOD revenues will increase by $2 billion to $55 billion … with little growth from 2025.
The analysis forecasts 427 million SVOD subscriptions by 2029, up from 409 million in 2023.
Concurrently, AVOD for TV series and movies will contribute $22 billion by 2029; that’s up from $16 billion in 2023.
Broadcaster-friendly FAST (advertising on online linear channels) will account for $6.5 billion of the AVOD total in 2029; up from $4.3 billion in 2023.
“These forecasts reflect the new reality,” Research and Markets concludes. “Subscriptions are stuttering as the market matures and consolidates. Advertising growth will be lower than our previous forecasts. Platforms are more cautious about increasing content spend, which will stifle subscriber development.”
