Harness AI for Hispanic Sales Success

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The power of AI is undeniable, and sales professionals in every industry are learning how to use it to take their numbers to new heights. Still, the use of AI in business is in its infancy, which can be overwhelming if you aren’t a “tech person.”


Fortunately, you don’t have to wait to learn about AI and how to unleash its power in your organization.

Join the conversation at the Hispanic Radio Conference on June 12-13 for an all-star panel that delves into how you can make AI work for your stations.

Unveiling the Dynamics of AI in Sales – Challenges and Opportunities Explored” sees a panel led by Erin Callaghan, Director of Enterprise Partnerships at Futuri, share how AI can help your team harness the power of predictive analytics and understand customer behavior. Panelists will discuss actual case studies and powerful strategies for thriving within an AI-driven sales environment.

On the panel are Maire Mason, VP/General Manager for Spanish Broadcasting System (SBS) in New York, and Masa Patterson, VP/Sales & Operations at Benztown.


Celebrating 15 years, the Hispanic Radio Conference is an annual opportunity for in-person networking and sharing ideas in a multi-platform, multicultural world. For more information about the conference, which takes place on June 12-13 in San Antonio, visit the Hispanic Radio Conference website.

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