Grey to market reds and whites


Terlato Wines International has signed on with Grey Worldwide to market its wares, which include luxury wines sold under about 40 different labels in the 14-dollars and up range. In fact, Terlato says it sells one out of every eight bottles in that class in the US. Grey may well be looking at a diverse approach to marketing the products, which include Terlato's signature Rutherford Hill Napa Merlot, Chardonnay and Cabernet Sauvignon offerings.

Jim Heekin, Chairman and CEO of Grey Global Group, said, "We are tremendously excited to be working with Terlato. Their portfolio of luxury wines spans the world's great vineyards. We share their passion for excellence and are committed to leveraging the power of their premier brands and launching new products with inventive ideas that resonate in every medium."

RBR observation: This would be a great product to advertise on a commercial Classical station.