TORONTO — Live production broadcast technology company Grass Valley on Thursday signed off on a multimillion-dollar strategic partnership agreement with Diversified, known for its global technology products.
The agreement, the companies say, “underscores a shared vision to lead the future of media technology, ensuring that clients are equipped with the most advanced tools and support to thrive in an increasingly dynamic and competitive environment.”
Grass Valley plans to benefit from Diversified’s integration and services expertise to enhance its offerings and deliver comprehensive solutions to broadcasters, content creators and media organizations.
Grass Valley is one of the largest broadcast technology companies in attendance at such conferences as the NAB Show in Las Vegas.
As the companies see it, the partnership brings the industry enhanced product integration and solutions delivery, expanded global research, innovative joint ventures and enhanced customer support.
Tim Banks, Chief Revenue Officer at Grass Valley, commented, “This agreement with Diversified illustrates Grass Valley’s commitment to support client needs via our trusted integration and reseller partners. By combining our industry-leading solutions with Diversified’s integration expertise, we are poised to deliver unparalleled value and innovation to our clients.”
Steve Stubelt, Diversified’s SVP of Sales, Media and Entertainment, added, “We are excited to partner with Grass Valley, a leader in live solutions technology. Together, we will broaden our reach and enhance our ability to deliver cutting-edge, integrated solutions that meet the complex needs of our clients in the media and entertainment industry.”
