THE CW DELIVERS GROWTH FOR THE WEEK, THE SWEEP AND THE SEASON
With ONE TREE HILL and GOSSIP GIRL, The CW Posts Most Watched Monday of the Season
90210 Matches Season Highs in Adults 18-34 and 18-49
VAMPIRE DIARIES Continues its Hot Streak, Winning the Hour with Young Women; SUPERNATURAL Matches Season High with Adults 18-34
SMALLVILLE Soars to Season High in Total Viewers, Ranking First in Time Period with Young Men
Boosted by solid performances across the schedule, The CW posted year-to-year increases for the week ending 11/15/09, as well as the November Sweeps period and Season-to-Date.
For the recently completed week, The CW improved over the same week last year (week ending 11/6/09) by 12% in women 18-34 (1.9/5), 17% in adults 18-34 (1.4/4), 15% in women 18-49 (1.5/4), 10% in adults 18-49 (1.1/3) and 10% in total viewers (2.3mil).
Through 18 days of the November 2009 Sweep, The CW remains on the rise compared to Nov. 2008, gaining 27% in women 18-34 (1.9/5), 17% in adults 18-34 (1.4/4), 25% in women 18-49 (1.5/4), 20% in adults 18-49 (1.2/3) and 14% in total viewers (2.5mil), based on “most current” data, 10/29/09-11/15/09 v. 10/30/08-11/16/08.
Season-to-date, The CW also continues to deliver year-to-year growth, including 11% in women 18-34 (2.1/6), 7% in adults 18-34 (1.5/4) and 7% in women 18-49 (1.6/4), based on “most current” data (combining Live+SD and Live+7 for this season and last when available).
MONDAY – 11/9/09
ONE TREE HILL and GOSSIP GIRL combined to score the network’s most watched Monday of the season (2.67mil) and matched its season best in adults 18-49 (1.3/3) and women 18-49 (1.9/5).
ONE TREE HILL reached a new season high in total viewers (2.67mil) and women 18-49 (1.9/5) and tied its season best in women 18-34 (2.6/7), adults 18-34 (1.7/5) and adults 18-49 (1.9/5). GOSSIP GIRL delivered its second best adults 18-49 of the season (behind only the season premiere), and matched its best adults 18-34 and women 18-34 ratings in 6 weeks (since 9/28/09).
TUESDAY – 11/10/09
90210 tied its season high in adults 18-34 (1.7/5) and adults 18-49 (1.2/3), while matching its second best ratings of the season in women 18-34 (2.5/7) and women 18-49 (1.7/4), just 0.1 behind the season high in each demo.
90210 was up versus the previous week’s original telecast by 14% in women 18-34, 13% in adults 18-34, 21% in women 18-49, 20% in adults 18-49 and 7% in total viewers (2.1mil).
THURSDAY – 11/12/09
The CW’s freshman hit VAMPIRE DIARIES continued its hot streak against all original sweeps competition, matching its second highest rated telecast ever in women 18-34 (3.1/9) and adults 18-34 (2.3/7).
VAMPIRE DIARIES won the 8-9pm hour in women 18-34 (3.1/9), females 12-34 (3.0/9) and female teens (2.4/9). VAMPIRE ranked second in the hour among persons 12-34 (2.2/7-tie) and teens (1.9/6).
SUPERNATURAL matched its best adults 18-34 (1.5/4) performance of the season, and scored its second best ratings this season in adults 18-49 (1.3/3).
With VAMPIRE DIARIES and SUPERNATURAL, The CW’s matched its best Thursday of the season in adults 18-34 (1.9/5). The CW Thursday’s also scored its second best women 18-34 (2.3/6) ratings and second largest audience (3.4mil) this season.
Compared to a year ago, The CW improved its Thursday night by 109% in women 18-34, 46% in adults 18-34 (1.9/5), 67% in women 18-49 (2.0/5), 14% in adults 18-49 (1.6/4) and 55% in female teens (1.7/6).
FRIDAY – 11/13/09
The CW’s SMALLVILLE climbed higher this week, scoring its largest audience (2.7mil) of the season and matching season highs in adults 18-34 (1.2/5) and adults 18-49 (1.2/4).
SMALLVILLE won its time period among men 18-34 (1.4/6) and males 12-34 (1.2/5), and ranked second in adults 18-34 (1.2/5), persons 12-34 (1.1/4) and men 18-49 (1.3/5-tie).
(source: data and information provided by the CW Network)
