When Gannett Company splits in two sometime this year, its print assets will be going in one direction, and broadcast/digital assets will be going in another. The print assets are taking the familiar name with them, and the TV/digital name is right up there in the headline.
The new company will trade on NYTSE as TGNA.
“We are pleased to announce the name of our new Broadcasting and Digital company, which combines one of the largest, most geographically diverse broadcasters in the U.S. with incredibly strong marketing solutions organizations,” said Gracia Martore, Gannett president and CEO. “TEGNA is a nod to the more than 100 year-old history of Gannett. While always reminding us where we came from, the new name also shows our innovative spirit and commitment to being a forward-looking company that empowers people, businesses and communities to grow and thrive.”
TEGNA will have 46 stations in 25 markets reaching about a third of all TV households. It will be the #1 affiliate group for bott NBC and CBS and the #4 for ABC.
ON the digital side, Cars.com and CareerBuilder will also be a big part of TEGNA.