For the last several years, it has gained notoriety as the Chris Devine-led developer of technology decided to expand the reach of MHz-based signals and bring geo-targeted solutions to FM radio. Now, GeoBroadcast Solutions is no more — it has a new name.
Introducing Aktira, which will house the intellectual property, engineering and commercial operations including MaxxCasting and ZoneCasting and its Lazer attribution layer technology.
“After years of development, regulatory work and market testing, the company is now scaling commercial deployment with major broadcasters, advertisers and technology partners,” the company announced on Thursday.
The GeoBroadcast Solutions team remains in place.
“GeoBroadcast Solutions spent years building the technology, intellectual property and regulatory approvals,” said Jennifer and Brian White, Aktira’s lead investors. “Aktira turns those assets into a business built to scale.”
Meanwhile, Aktira said it intends to provide broadcasters with the equipment needed to deploy its systems at no upfront capital cost. In return, Aktira will share in the new advertising revenue the platform generates, tying its return directly to its partners’ results.
“Station groups can roll out across markets without funding transmitters, engineering or installation, an approach Aktira believes will significantly accelerate adoption given the cash constraints facing broadcasters,” the company shared.
Additionally, Aktira said it is raising new equity and debt growth capital to “expand its team, speed deployment in priority markets and fund commercial partnerships that build awareness and adoption among broadcasters and advertisers.”
