Tournament Town has turned the page on how local broadcast television can be distributed and received by viewers.
Thanks, in part, to broadcast data network builder BitPath, the NEXTGEN TV train has rolled into Greensboro-Winston Salem. And, the market debut for NEXTGEN TV involves Nexstar Media Group, Sinclair Broadcast Group and Hearst Television.
The launch in the North Carolina market includes Sinclair’s ABC and MyNetwork TV affiliates, WXLV-45 and WMYV-48; Nexstar-owned FOX affiliate WGHP-8; and WXII-12, the NBC affiliate owned by Hearst Television.
And, BitPath says, the launch in Greensboro follows a decade of development and months of planning and preparation by the local stations in the market.
Serving as the “lighthouse” station for the market is WMYV, which has converted to ATSC 3.0-based transmissions and as such will broadcast both its own programming and the programming of the other participating stations in NEXTGEN TV format.
As is standard with the voluntary rollout of NEXTGEN TV in the U.S., ATSC 1.0-based DTV signals will not disappear until years from now, when they are rendered obsolete.
BitPath led the planning process and deployment efforts across the four television stations.
