Fuse Media is celebrating the signing of a new strategic partnership with cross-platform measurement and outcomes specialist iSpot — a pact Fuse says is aimed at validating and proving value across their owned and operated Connected TV and free ad-supported streaming television (FAST) channel environments.
For Fuse Media, it gains the ability to offer at-scale outcomes-based campaign measurement for advertisers by directly linking cross-platform ad exposure to “real-world consumer actions,” such as website visits or in-store purchases.
“By leveraging iSpot’s ad-centric measurement capabilities, Fuse Media will be able to immediately provide advertisers with industry-leading reach, frequency and incrementality against key growth audiences, alongside outcome-driven performance,” it believes.
Among Fuse Media’s offerings are Billboard Español TV, LOL! Network, Fluffy TV, El Rey Rebel and Complex TV.
“We’re excited to partner with iSpot in order to help Fuse Media drive clear value around Connected TV and FAST for our advertisers,” said Yasmin Mitchell, Head of Business Intelligence & Insights at Fuse Media. “Our channels reach over 85% of multicultural homes in the U.S., so helping brands not only reach these audiences – – who are often tech-savvy, early adopters – but convert ad messages into consumer action is a critical opportunity for customers.”
Among the biggest takeaways for Fuse Media is that it will pitch to marketers incremental reach beyond linear TV, “capturing audiences traditional broadcast might overlook, validating the impact of media on behavior beyond simple exposure and spike analysis.”
