He was most recently Head of Advertising Sales at Fuse Media.
As of today, he’s joined a team led by President of U.S. Advertising Sales and Marketing Donna Speciale at one of the largest Spanish-language media companies in the world.
In an internal memo obtained by RBR+TVBR, Speciale on Thursday welcomed Fernando Romero as the new SVP of U.S. Digital Advertising Sales at TelevisaUnivision. In this role, Romero will oversee national ad sales revenue across the company’s digital, streaming, branded social, experiential, digital audio properties in the United States.
Commenting on his arrival, Speciale said, “We’ve seen incredible demand for our digital marketing solutions from new and existing clients – especially as ViX continues to gain momentum — and Fernando will play a critical role in accelerating revenue growth through new partnerships.”
She added that Romero brings to the company “an incredible scope of experience as well as solid relationships with leading marketers and agencies that will be extremely valuable as we continue to shape our go-to-market strategy heading into the Upfront.”
At Fuse Media, Romero had oversight of sales, sponsorships and operations for the company’s brands across all platforms. Prior to Fuse, he was head of global partnerships at Issuu, the world’s largest digital publishing and discovery platform; Issuu is the home of RBR+TVBR‘s quarterly magazines.
