Friend MTS Boosts Leadership Team


A company known as a global provider of content protection technology products has named a SVP of Sales and Strategy for the Americas.

This individual will oversee business development for Friend MTS’ full suite of managed anti-piracy services for new and current partnerships with operators, rights holders and broadcasters.

Mike Baron is also responsible for sales and marketing strategies as well as strategic growth plans, policy and procedures.

He will have a regional focus on the United States and South America, and is based in Los Angeles. Baron reports to John Ward, Executive Vice President for the Americas at Friend MTS.

With 25 years of experience, Baron most recently served as Senior Vice President of Partnerships for Super League Gaming / Virtualis Studios where he launched Super League Gaming’s cloud-based, virtual studio technology. Before that, Baron held the position of Vice President of Global Business Development and Special projects for Deluxe Entertainment Services, as well as Head of FOX Sports Enterprises, where he was responsible for managing and monetizing FOX Sports’ IP-related new business initiatives.