At 8 p.m. ET, “Friday Night Lights” averaged a 0.9/3 in 18-49 and 3.5 million viewers overall.
From 9-11 p.m. ET, “Dateline NBC” (1.4/4 in 18-49, 5.7 million viewers overall) tied for #2 among ABC, CBS, NBC, Fox and CW in adults 18-49 and was #1 in adults 25-54.
From its first half-hour to its fourth, “Dateline” grew by 36 percent in 18-49 rating (to a 1.5 from a 1.1) and by 25 percent or 1.2 million persons in total viewers (6.1 million vs. 4.9 million).
This is the top-scoring Friday “Dateline” in 18-49 in three weeks (since March 25).
(source; NBC)
