A veteran Philadelphia news executive has been appointed to the role of VP/News Director at CBS News and Stations’ KYW-3 in Philadelphia and its sibling affiliated with The CW Network, WPSG-57.
She’ll report to recently named CBS News and Stations/Philadelphia President/GM Kelly Frank, and starts her new role on July 25.
Taking the position is Kathleen Gerrow.
It’s a return to KYW-3 for the market veteran, as she served as a news producer at the station from 1983-96, exiting shortly after its Sept. 10, 1995 affiliation shift from NBC to CBS.
NBC programming ended up at WCAU-10, and so did Gerrow. From 2012, she served as its Asst. News Director.
“We are thrilled to welcome Kathy back to KYW,” Frank said. “As someone who has had a hand in producing coverage of every big story in this market for four decades, there are few, if any, broadcast and streaming news managers who have more Philly news experience than Kathy. Additionally, she has earned a wonderful reputation as a respected and collaborative team leader.”
CBS Television Stations President Adrienne Roark added, “It is a pleasure to be able to add someone with Kathy’s passion for local news and commitment to serving her fellow Philadelphians as we continue to build on CBS Philly’s momentum and success across our broadcast and streaming platforms.”
Gerrow commented, “As someone who began my television news career at KYW it is an absolute joy to return to a place where I learned so much and so many wonderful friendships were established. The opportunity to take on an exciting new role in my hometown, come back to a news organization with such a great legacy and work alongside the outstanding team at CBS News Philly is a humbling honor.”
After graduating from the University of Pennsylvania with a bachelor’s degree in English, Gerrow began her news career as a reporter for KYW Newsradio, formerly a sibling to KYW-3 and today a flagship property of Audacy Corp.
