Last week FOX achieved its fifth weekly win this season, which stands as the most fourth quarter weekly wins in the network’s history. FOX ranks No. 1 for the season with a 3.7/10 rating among Adults 18-49, maintaining its +16% lead for a second week – the highest fourth quarter lead by any network in six years.
FOX struck out the competition last week with a strong finish to the 2009 WORLD SERIES, a winning performance from its Saturday COPS and AMERICA’S MOST WANTED lineup, and a healthy turnout for variety special FAMILY GUY PRESENTS: SETH AND ALEX’S ALMOST LIVE COMEDY SHOW. FOX won the week with an impressive 3.6/10 among Adults 18-49, beating its closest competitor by +24% — a full seven-tenths of a rating point.
On Monday night, FOX again drew a huge audience with WORLD SERIES GAME 5 posting a 5.3/14 among Adults 18-49 and outperforming Game 5 of last year’s series by +33% among Adults 18-49 and +30% in Total Viewers.
FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54, Teens, Total Viewers, and virtually all key demos.
GAME 5 was the highest rated Game 5 in six years among Adults 18-49 and Total Viewers.
Wednesday night featured the deciding WORLD SERIES GAME 6, which delivered a whopping 7.4/20 among Adults 18-49 with 22.3 million viewers.
The 2009 WORLD SERIES on FOX substantially outperformed last year’s series by +41% among Adults 18-49 and +43% in Total Viewers.
FOX’s 2009 WORLD SERIES is the highest rated World Series in five years among Adults 18-49 and Total Viewers, since the 2004 series.
GAME 6 won the night among Adults 18-49, Adults 18-34, Adults 25-54, Teens, Total Viewers and all key demos.
On Saturday, FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Adults 25-54 and all key female demos.
Back-to-back episodes of COPS each ranked No. 1 in their respective half hours among Adults 18-49, Adults 18-34, Adults 25-54 and all key women demos.
On Sunday night, FOX’s animation domination was brought to life with the addition of the special FAMILY GUY PRESENTS: SETH & ALEX’S ALMOST LIVE COMEDY SHOW, which achieved a solid 3.4/8 among Adults 18-49.
FOX’s 8-10p animation block has shown significant increases when compared with last year’s programming during the same time period, making gains of +21% among Adults 18-49, +25% among Adults 18-34 and +16% in Total Viewers.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/25/09), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 10/25 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 5.8/14 7.0/17 +21%
Lie to Me 2.9/7 3.4/8 +17%
Glee 3.3/9 4.1/10 +24%
Bones 2.9/8 3.6/10 +24%
Fringe 2.4/6 3.3/8 +38%
Dollhouse 0.9/3 1.4/4 +56%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 10/25/09), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 10/25 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 14.7 17.1 +16%
Lie to Me 7.9 9.1 +15%
Glee 7.2 8.8 +22%
Bones 9.8 11.7 +19%
Fringe 6.3 8.2 +30%
Dollhouse 2.2 3.1 +41%
Program Rankers
FOX had 4 of the Top 20 programs among Adults 18-49: FOX WORLD SERIES GAME 6 (No. 2), FOX WORLD SERIES GAME 5 (No. 3), FAMILY GUY (No. 10) and FAMILY GUY SUN 8p (No. 13).
FOX had 6 of the Top 20 programs among Adults 18-34: FOX WORLD SERIES GAME 6 (No. 2), FAMILY GUY (No. 4), FOX WORLD SERIES GAME 5 (No. 5), FAMILY GUY SUN 8p (No. 7), SETH MACFARLANE SP SUN 8:30p (No. 9) and THE CLEVELAND SHOW SUN 9:30p (No. 10).
FOX had 6 of the Top 20 programs among Teens: FOX WORLD SERIES GAME 6 (No. 2), FAMILY GUY (No. 3), THE CLEVELAND SHOW SUN 9:30p (No. 4), SETH MACFARLANE SP SUN 8:30p (No. 5 tie), FAMILY GUY SUN 8:00P (No. 5 tie) and FOX WORLD SERIES GAME 5 (No. 7).
FOX had 2 of the Top 20 programs in Total Viewers: FOX WORLD SERIES GAME 6 (No. 1), and FOX WORLD SERIES GAME 5 (No. 4).
Week 10/12/09-10/18/09: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – NOVEMBER 2 – 8, 2009
MONDAY
7:53-11:28 WORLD SERIES GAME 5 (YANKEES&PHILLIES) (S): (A18 49: 5.3/14, 17.1 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 5.2/14, 17.2 Mil Total Viewers)
FOX’s WORLD SERIES GAME 5 (Yankees & Phillies) won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and virtually all key demos.
WORLD SERIES GAME 5 delivered a 5.3/14 among Adults 18-49 and substantially outperformed FOX’s World Series Game 5 last year (Rays & Phillies, Monday 10/27/08) among Adults 18-49 (+33%, 5.3/14 vs. 4.0/10) and in Total Viewers (+30%, 17.1 Mil vs. 13.2 Mil.)
FOX’s WORLD SERIES GAME 5 is the highest rated Game 5 in six years among Adults 18-49 and Total Viewers (since 10/23/03, Yankees & Marlins).
TUESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18 49: 2.4/6, 6.1 Mil Total Viewers)
The SO YOU THINK YOU CAN DANCE performance show posted a 2.4/6 among Adults 18-49, on par with its prior Tuesday average (2.5/6), while up +3% in Total Viewers (6.1 vs. 5.9 Mil.)
FOX won the night among Women 18-34 and ranked No. 4 among Adults 18-49, No. 2 in Adults 18-34 and No. 3 in Teens.
WEDNESDAY
7:54-11:53 WORLD SERIES GAME 6 (PHILLIES&YANKEES) (S): (A18 49: 7.4/20, 22.3 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 7.3/20, 22.7 Mil Total Viewers)
The deciding WORLD SERIES GAME 6 delivered a 7.4/20 among Adults 18-49 with 22.3 Mil Total Viewers.
The 2009 WORLD SERIES on FOX substantially outperformed last year’s 2008 Series (Rays & Phillies) by +41% among Adults 18-49 (6.2/17 vs. 4.4/12) and +43% in Total Viewers (19.4 Mil vs. 13.6 Mil.)
FOX’s 2009 WORLD SERIES is the highest rated World Series in five years among Adults 18-49 and Total Viewers (since 2004, Cardinals & Red Sox).
FOX’s WORLD SERIES GAME 6 (Phillies & Yankees) won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and all key demos.
FOX posted the highest rated Wednesday night on any network among Adults 18-49 and Total Viewers since the American Idol finale on FOX (5/20/09).
THURSDAY
8:00-9:00 BONES: (A18 49: 2.6/7, 8.7 Mil Total Viewers)
8:00-9:00 FRINGE: (A18 49: 1.7/4, 4.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.1/6, 6.8 Mil Total Viewers)
So far this season FOX’s Thursday night outperforms its Thursday average last Fall (excluding sports) by +39% among Adults 18-49 (2.5/7 vs. 1.8/5) and +77% in Total Viewers (7.8 vs. 4.4 Mil.)
After two weeks off the air, BONES came back to a 2.6/7 among Adults 18-49 and so far this Fall outperforms its Thursday average last season by +4% among Adults 18-49 (2.8/8 vs. 2.7/8), +10% among Adults 18-34 (2.3/8 vs. 2.1/7) and +2% among Total Viewers (9.6 vs. 9.4 Mil).
Compared to FOX’s Fall’08 time period performance with regular programming, BONES is up +65% among Adults 18-49 (2.8/8 vs. 1.7/5), +35% among Adults 18-34 (2.3/8 vs. 1.7/5) and +140% among Total Viewers (9.6 vs. 4.0 Mil).
BONES ranked No. 2 in the 8p hour among Adults 18-49 and No. 5 in Adults 18-34.
FRINGE also returned after a two week hiatus to post a 1.7/4 among Adults 18-49 and so far this season shows substantial gains compared to FOX’s regular programming in the time period last Fall, increasing +21% among Adults 18-49 (2.3/6 vs. 1.9/5) and +40% in Total Viewers (6.0 vs. 4.3 Mil.)
FRINGE ranked No. 4 in the 9p hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 4 for the night in Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:00 HOUSE (R): (A18 49: 1.2/4, 4.0 Mil Total Viewers)
8:00-9:00 BONES (RP): (A18 49: 1.2/4, 4.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.2/4, 4.0 Mil Total Viewers)
An encore HOUSE posted a 1.2/4 among Adults 18-49 and ranked No. 4 among Adults 18-49 and Adults 18-34 and No. 1 among Teens. At 9p, a BONES repeat delivered a 1.2/4 among Adults 18-49 and ranked No. 3 among Adults 18-49, No. 4 among Adults 18-34 and No. 2 among Teens.
FOX ranked No. 4 for the night in Adults 18-49 and Adults 18-34 and No. 1 among Teens.
SATURDAY
8:00-8:30 COPS: (A18 49: 1.6/6, 4.8 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18 49: 1.9/6, 5.6 Mil Total Viewers)
9:00-10:00 AMW: (A18 49: 1.8/6, 5.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.8/6, 5.4 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked No. 1 in their respective half hours among Adults 18-49, Adults 18-34, Adults 25-54 and all key women demos.
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and No. 1 among Adults 25-54 and all key women demos.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Adults 25-54 and all key women demos.
SUNDAY
7:00-7:15 BROTHERS (B): (A18 49: 0.7/2, 1.7 Mil Total Viewers)
7:15-7:29 BROTHERS (P): (A18 49: 1.4/4, 3.4 Mil Total Viewers)
7:29-7:59 AMERICAN DAD (S): (A18 49: 2.0/5, 4.1 Mil Total Viewers)
7:59-8:31 FAMILY GUY (S): (A18 49: 3.7/9, 7.3 Mil Total Viewers)
8:31-9:00 SETH MCFARLANE VARIETY SHOW (S): (A18 49: 3.4/8, 6.7 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (A18 49: 4.1/10, 8.0 Mil Total Viewers)
9:30-10:00 CLEVELAND (S): (A18 49: 3.2/8, 6.4 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 2.9/7, 5.9 Mil Total Viewers)
FOX’s 8-10p animation block shows significant increases compared to FOX’s 8-10p average with regular programming last Fall, gaining +21% among Adults 18-49 (4.0/10 vs. 3.3/8), +25% among Adults 18-34 (5.0/14 vs. 4.0/11) and +16% in Total Viewers (8.1 vs. 7.0 Mil.)
At 8p a special FAMILY GUY did a 3.7/9 among Adults 18-49 and ranked No. 2 in the time period among Adults 18-49 and No. 1 among Adults 18-34 and Teens.
At 8:30p a special FAMILY GUY PRESENTS: SETH & ALEX’S ALMOST LIVE COMEDY SHOW did a 3.4/8 among Adults 18-49 and ranked No. 2 in its half hour among Adults 18-49 (tie), Adults 18-34 and Teens.
At 9p FAMILY GUY posted a 4.1/10 among Adults 18-49. For the 09/10 season FAMILY GUY has out-delivered its Fall’08 average by +21% among Adults 18-49 (4.6/11 vs. 3.8/9), +23% among Adults 18-34 (5.8/15 vs. 4.7/12) and +17% in Total Viewers (9.0 vs. 7.7 Mil.)
FAMILY GUY ranked No. 3 in the half hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
At 9:30p a special THE CLEVELAND SHOW did a 3.2/8 among Adults 18-49 and ranked No. 3 in the 9:30p half hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
At 7:30p AMERICAN DAD did a 2.0/5 among Adults 18-49 and ranked No. 3 in the half hour in Adults 18-49 (tie) and No. 2 in Adults 18-34 (tie) and Teens.
FOX ranked No. 4 for the night among Adults 18-49 and No. 2 among Adults 18-34 and Teens.
NOVEMBER 2 – 8, 2009
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.6/10 FOX 3.3/10 FOX 10.7
ABC 2.7/7 ABC 2.2/7 ABC 9.3
CBS 2.9/8 CBS 2.1/6 CBS 11.1
NBC 2.8/8 NBC 2.4/7 NBC 8.2
(source: data and release from Fox network NATIONAL NIELSEN RATINGS FOR THE WEEK OF NOVEMBER 2 – 8, 2009)
