As it enters the Upfront, Fox Business Network (FBN) announced that it will become a full service client of Nielsen Media Research beginning March 28th. The deal with Nielsen will make FBN’s ratings fully available for the first time since the network launched in October 2007.
“As we enter into the new upfront season and continue to expand both our base of advertisers and network distribution, we felt it was the appropriate time to make our ratings fully available,” said Paul Rittenberg, FBN’s Executive Vice President of Advertising Sales.
As a full service client, FBN’s overnight ratings will be readily accessible to all subscribing Nielsen clients on a next-day basis. In addition, the network’s daily, weekly, monthly, quarterly and yearly ratings data will be available in all syndicated systems and reports. Respondent-level ratings data will also be available via all time-shifted data streams.