The company that has made a global imprint with its FOX Sports brand has acquired a sports broadcasting platform serving fans across Mexico. In doing so, it has named a EVP/Managing Director of Latin America for Fox Corporation. He’ll be responsible for overseeing the overall FOX broadcast strategy in the region and the transition of this streaming channel.
For an undisclosed price, FOX Corporation is acquiring Caliente TV.
Carlos Martinez will oversee its transition and integration into the FOX Sports Latin America family, as well as the channel’s launch across Central America.
Martinez commented, “FOX’s investment to acquire Caliente TV reflects our commitment to building a leading sports streaming business in Mexico with massive audience reach, a robust sports rights portfolio and an impressive roster of exclusive sports leagues and talent.”
With this acquisition, FOX will also develop a multi-platform business that will include the launch of a new pay TV channel and an SVOD Platform that will join the existing AVOD platform Tubi, producing and distributing more than 3,000 hours of original Sports content.
Additionally, FOX will now hold a broad portfolio of premium broadcast rights to deploy across its owned and operated platforms including:
- Six Liga MX Men’s Clubs – including Club Leon, Club Pachuca, Club Tijuana, Club Queretaro, Club Tigres UANL and Club Juarez
- Ten Liga MX Women’s Clubs – including Club Guadalajara, Club Leon, Club Pachuca, Club Tijuana, Club Juarez, Club Queretaro, Club Atlas, Club Santos, Club Puebla and Club Mazatlán
- CONCACAF Champions Cup (Copa de Campeones de la CONCACAF) – featuring the top football clubs from North and Central America including Liga MX and MLS
- Premier League and the FA Cup – featuring England’s top football clubs
- UEFA Champions League – featuring Europe’s top football clubs
- Ligue 1 France – including this year’s UEFA Club Champion, Paris Saint-Germain
- Coppa Italia – featuring the top Men and Women’s clubs from Italian Serie A football in an annual knock-out competition
- The United Football League (UFL) – the exciting American football competition played each Spring
- Big Ten Conference – the premier college athletics conference in the U.S. featuring American football, basketball and a variety of other athletic events from top U.S. universities
- World Enduro Championship (WEC), NASCAR Mexico Series and Other Motorsports International Rights
With over three decades of broadcast industry experience in Latin America holding executive roles at companies like Turner, Discovery and FOX, Martinez will oversee the operations and strategy of the new FOX platforms in Mexico and Central America, which are expected to employ over 350 people both directly and indirectly, FOX Corporation said on Thursday. He’s served as an advisor to FOX since the start of 2024 and unofficially assumed his current role in February 2025.
Martinez is also a restauranteur and is the co-owner of Little Hen; and new Mexican restaurant Cantina Leon in Coral Gables, Fla..
