There’s a new individual who has been tasked with overseeing audio content creation and distribution hubs in 30 markets across the South, Southwest and Texas for iHeartMedia. It’s someone who served as Head of Sales Enablement and Business Development at the broadcast TV company that hopes to be acquired by Nexstar Media Group.
Matt Ginn has been named Division President of Community Markets, effectively immediately. It’s an intriguing shift for a television industry veteran who had been in his previous role since September 2018 and, prior to that, spent more than 12 years at TEGNA-owned WFAA-8 in Dallas-Fort Worth, rising to Regional Director of Integrated Media.
In his new role, Ginn will be responsible for helping local sales teams operate efficiently “by providing them with the tools, training, and best practices needed to deliver strong results and measurable value for advertisers in today’s evolving media landscape.”
Ginn reports to John Karpinski, iHeartMedia’s President of Community Markets. Karpinski commented, “Matt brings a rare combination of experience across every level of sales leadership and enablement. His background in developing people, sharpening processes and driving modern revenue strategy will help us to continue to grow and elevate iHeartMedia’s commitment to drive results for advertisers. His understanding of how high-performing organizations operate will help us accelerate what’s working and raise the bar even further. We’re fired up to have him on board and excited for the impact he’s going to make across our division.”
Ginn added, “I’m excited to join the iHeartMedia team and help deepen connections in every community we serve. From day one, I’m eager to collaborate with our sales teams, with a focus on building trust, delivering results for advertisers, and driving long-term brand value for our partners—through the power of audio and real human connection.”
In addition, iHeartMedia announced that Wayne Jones has been named Metro President for the Texas Community Markets, overseeing operational sales efficiency in Beaumont, Corpus Christi, Waco, McAllen and Bryan. Jones comes to iHeartMedia from Urban One in Houston, where he served as the Director of Sales and Business development for nine years. Jones will report to Division President, Matt Ginn.
“I couldn’t be more excited to join iHeartMedia and go to work alongside some of the best media professionals in the business,” said Jones. “I’m honored to step into this opportunity, grateful for the trust placed in me, and ready to get to work delivering results for our partners and communities.”
