After a record-breaking 2024 election cycle and the global spotlight of the Olympics, broadcasters are heading into a midterm year where ballots are heavy and expectations are heavier. The challenge: how do broadcasters campaign for revenue when there’s more digital demand for the political war chest than ever before?
Miller Kaplan Partner Andrew Rosen will moderate a panel of “revenue campaign managers” at Forecast 2026, joined by Hearst Television EVP/Group Head Eric Meyrowitz, WPP Media NA Executive Director of Channel Solutions Jen Soch, Beasley Media Group Chief Revenue Officer Tina Murley, and Futuri President/Enterprise Partnerships Erin Callaghan.
IMPORTANT! Only three seats remain for broadcasting’s most prestigious conference, happening November 12 at the Harvard Club of New York City.
You can take your chances as a walk-up on event day, but the only way to guarantee your spot in the room with the industry’s top leaders, investors, and visionaries is to register right now. Once those final seats are gone, registration closes. Don’t wait. Secure your seat today.
If every ad dollar is a ballot cast, how do the incumbents – broadcast TV and radio – win the popular vote against aggressive and attractive challengers like digital, social, and connected TV? That’s the central question panelists will tackle.
The panel will break down spot market trends, category performance, and pacing indicators, and offer projections on where dollars are shifting. They’ll debate where to find the momentum, where swing categories could flip from digital to broadcast, and what messaging can still deliver a majority for local TV and radio.
Don’t be left out of the War Room. Secure your seat now. Due to the nature of the event, seats at Forecast 2026 are extremely limited. If you want to be part of the next big moves, it starts by being in the room with the people making them.
Forecast 2026 is set for November 12 at the Harvard Club of New York City, produced by Radio Ink and Radio + Television Business Report.
Other sessions of note include:
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Stephen A. Smith with Mike McVay on modern media branding
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Randy Michaels, Jeff Warshaw, Marcos Torres, Todd Hartman, and DuJuan McCoy on M&A, financing, and growth strategies
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Quu CEO Steve Newberry unpacks leveraging political ad spending, audience trust, and digital innovation with main street operators
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Chris Winkle, Dan Alpert, Alysia M. Long, and Gregg Skall discuss deregulation, compliance risks, and technology bets for broadcasters
Want to get your company or brand in front of radio and television’s highest-level decision-makers? CLICK HERE for conference sponsorship information.
