It is described as “a fast-growing independent media company” founded by brothers Ben, Brett, and Jordan Meiselas in 2020 as a source for “pro-democracy news and commentary.” As of today, it has an exclusive audio partner for sales and distribution, and its the entity under majority control of Soros Fund Management led by CEO Kelli Turner.
Audacy’s new strategic partnership with the MeidasTouch Network is also a way for the company to “expand and fortify” its spoken word content, which has emerged as a key attraction point for both audience building and advertiser attraction within the Audacy organization.
At the same time, the Meidas brothers believe the distribution and ad sales opportunities from Audacy will boost its growing podcast business and widen MeidasTouch’s capabilities across podcast hosting, advertising, and network development.
First, The MeidasTouch Network will join Audacy on September 1, with podcast streaming availability commencing on that date; shows will also continue to be available on YouTube.
New episodes of “The MeidasTouch Podcast” will be released each Tuesday and Friday morning, alongside “breaking news updates” which are actually regular briefings posted multiple times per day.
“Our mission has always been to build the strongest independent news network in the country,” said Ben Meiselas, Co-Founder of the MeidasTouch Network. “Our partnership with Audacy significantly expands our podcast capabilities while strengthening our advertising operation as we continue growing the MeidasTouch Network. This is another important step in our long-term strategy to invest in independent media, expand our programming, and reach even more people across every major platform.”
For Audacy Head of Podcasts Leah Reis-Dennis, “We couldn’t be more excited to welcome the MeidasTouch Network to Audacy – this partnership underscores the momentum behind our podcast business and further accelerates our growth. What Ben, Brett, and Jordan have built is nothing short of a phenomenon – a powerhouse in independent media with unmatched scale and audience engagement. Audacy’s best-in-class sales team, paired with the MeidasTouch Network’s unmatched scale and audience engagement, will unlock powerful opportunities for our advertising partners.”
