Nestled along the South Platte River, the county seat of Keith County, Neb., has perhaps an outsized role when it comes to local media for a population of roughly 5,000. Thanks to 100kw FMs such as KMCX-FM, iHeartMedia enjoys a three-station operation in the community due west of North Platte.
Here, the daily Ag report, Country music, Christ and Classic Rock dominate. For TV viewing, there’s scant over-the-air options.
The Member of Congress serving Nebraska’s first district is doing something about that lack of local broadcast TV service.