A Development Director For An Online Radio Research Pioneer


A veteran radio programming pro has just been named Director of Development for the company that says it invented online research for radio in the 1990s.

Taking the role at TroyResearch is Fletcher Keyes.

It marks a reunion of sorts for Keyes, who will be paired with company President Jonathan Little.

The two worked together in Madison, Wisc., radio, at WZEE-FM (Z104), WMMM (Triple M) and WOLX-FM in Baraboo.

Keyes said, “I’m a radio person ready to help radio with tools that make a difference.
I was a Troy customer for many years. I liked it so much, I joined the company!”

Little remarked, “It’s great to have another person who knows and loves radio joining
my team. Fletch has been a ratings winner as a morning jock and program director and
he knows research. He shares my commitment to helping radio be the best it can be.”

Now in its third decade, TroyResearch provides comprehensive music testing and
perceptual studies for radio and a sales generating tool, the Brand Awareness Study, for radio, television, digital and print.