CBS Sports’ coverage of the 2011 Masters on Sunday, April 10, which saw South African Charl Schwartzel win the coveted Green Jacket by birdying the final four holes in a dramatic final round, scored the second-highest rating for the final round of the Masters in the metered markets in 10 years.
Yesterday’s final-round coverage earned an average overnight household rating/share of 10.4/22, second only to last year’s 12.0/25.
This year’s 10.4/22 for the final round was up 18% from 2009 (8.8/21), up 17% from 2008 (8.9/18), as well as being up 1% from 2005 (10.3/21) when Tiger Woods won his fourth green jacket. The final round in 2001 earned a 12.9/27 (Woods’ second Masters win).
This year’s final-round rating peaked with a 12.6/24 from 6:30-7:00 PM, ET.
(source: CBS)
