RBR+TVBR OBSERVATION
Perception versus reality is one of the radio industry’s biggest problems. To many, the radio is a relic of days gone by, an audio device one last purchased when Alanis Morissette recommended sticking your foot in your mouth at any time.
We at RBR+TVBR are prepared to do so, because we just can’t believe the laugh-inducing data shared by Pierre Bouvard in a Monday blog post taken from the Q3 2018 “Share of Ear” report from Edison Research.
Radio’s audience is significantly larger than the ad-supported streams of the nation’s two dominant streaming audio services.
Right … just like Radio really reaches 92% of 18-34 year-olds in a given week.
