TORONTO — Until now, Canada’s largest syndication company has been known across the radio industry as Orbyt. But, as the business has grown to “all things media,” a name change to Orbyt Media has taken place.
The return of “Media” to the company’s name comes alongside a new campaign slogan and an updated lineup of media partnerships.
For Orbyt Media, that puts a renewed focus on its promotional and trafficking software, imaging and production, podcasts, social media, and other digital offerings.
And, Orbyt Media has embraced a slogan for 2023 — “Experience Beyond” – it says is designed to welcome media partners across Canada into a world of offerings unmatched in the industry.
Orbyt Media is home to production, promotion and traffic software firm SPARC, which is the only Canadian company focused in the space. It also offers jingle and production services from such companies as Reel World, Wise Buddah, Splat!, Imager, Short Bus, OnTheSly, and Imaging Blueprint.
On the talent side, On Air with Ryan Seacrest and iHeartMedia colleague Bobby Bones’ show are syndicated in Canada through Orbyt Media. So are programs hosted by John Tesh, Fitz, Rick Dees, Elvis Duran, Mario Lopez, Alice Cooper and Dee Snider.
Orbyt Media is a subsidiary of Bell Media, which enjoys a partnership with iHeartMedia Canada.
