Debut Broadcasting, the smallest publicly traded radio company, announced an LMA to add a third station to its Vicksburg, MS cluster. It will now program WQBC-AM, which is owned by Grace Media International. Debut has dropped the former Christian format and begun stunting with college fight songs, pop sports songs, and etc. As you’ve probably guessed, the new format is to be Sports, via ESPN Radio.
![Spotify logo [Photo: Bryce Durbin]](https://rbr.com/wp-content/uploads/Bryce-Durbin-Spotify-218x150.jpg "On The Spot: ‘Big Tech’ Audio Goliath Enjoys Q3 Ad Growth")