WEST ORANGE, N.J. — Ad tech company VideoAmp is welcoming the addition of the former Chief U.S. Advertising Sales Officer at Warner Bros. Discovery to its Board of Directors.
“A proven operator and client-side leader,” VideoAmp believes Jon Steinlauf “brings decades of experience driving transformation in media sales and advertising innovation to support VideoAmp’s mission of rearchitecting media measurement and currency for the modern TV landscape.”
Steinlauf has held senior leadership roles across major media companies. Before joining WBD, he served as Chief U.S. Ad Sales Officer for Discovery Inc. Prior to that, Steinlauf held a lengthy tenure at Scripps Networks, where he served as President of Advertising Sales and helped launch and monetize influential lifestyle brands including HGTV, Food Network, and Travel Channel.
“Jon offers the rare combination of industry expertise and client experience, having worked directly with VideoAmp and seen firsthand the impact our solutions can deliver,” said VideoAmp CEO Peter Liguori. “His deep understanding of the challenges and opportunities facing advertisers and publishers will be instrumental as we continue to accelerate the industry’s shift toward more transparent, interoperable, and effective measurement.”
Steinlauf added, “VideoAmp is leading a generational shift in how audiences are measured and valued across platforms. As someone who has relied on VideoAmp’s capabilities as a client, I’m excited to join the Board to help accelerate this transformation and ensure the entire ecosystem can unlock more value from its investments.”
