NEW YORK — With the transition in power from Vince Sadusky to Wade Davis at Univision Communications in January 2021, a veteran sales executive exited the multimedia company devoted to serving U.S. Hispanic consumers.
Now, he’s resurfaced at one of the fastest growing competitors to Univision.
Steve Mandala, who served as President/Advertising Sales & Marketing at Univision from July 2017 through the first days of 2021, when WarnerMedia veteran Donna Speciale succeeded him, has accepted the role of Chief Revenue and Local Media Officer at Estrella Media.
He is based out of the Burbank, Calif.-based media company’s New York office, and began his new role Wednesday (12/1).
“We are excited to have Steve join Estrella Media to help accelerate our transformation in super-serving our consumers and brand partners,” said Peter Markham, CEO, Estrella Media. “Steve is a leader in Hispanic media and was instrumental in leading the revenue teams at Univision, NBCU, and Telemundo. He has a unique skill set to develop high-performing teams and highly successful advertising partnerships in multiplatform companies. He understands the importance of the US Hispanic consumer and Estrella Media’s leadership in reaching our audience on all screens. Steve is going to be a driving force behind our continued evolution and in creating value with our partners across our multiple platforms, accelerating our revenue growth both nationally and through our valuable local media assets.”
Mandala’s previous roles include that of EVP/Cable Entertainment Sales for NBCUniversal. At Univision, he was widely respected under Sadusky’s leadership, and took a prominent role in the ANA’s AIMM initiative.
Mandala said, “This is a transformational time for Estrella Media with respect to serving our Hispanic audience and also continuing our digital and streaming transformation. I have spent my career developing and connecting this valuable audience with the brands and content they want to consume, and helping to lead the major Spanish-language networks in the U.S. to record revenues. I’m excited to be part of the team driving Estrella Media’s growth and brand across the industry.”
