For nearly seven years, she was known across the broadcast media industry as the Vice President of Corporate Communications for Univision, and the key conduit for those wishing to connect to its radio stations across the U.S. and Puerto Rico.
In November 2021, she took a career break. Now, this longtime PR pro has resurfaced by reteaming with another former Univision communications leader — Rosemary Mercedes.
Yvette Pacheco has joined BBC Studios as its VP/Communications for the Americas.
Pacheco shared the news on social media over the weekend.
“When I left my previous role 6 months ago I wasn’t sure what the future would hold but I knew I needed to rest, unplug and put myself and my family first,” she says. “It went against everything my millennial, first-born, daughter-of-immigrants brain was telling me to do and yet, it was the best career decision I’ve ever made.”
Now, refreshed, she’s reformed what AT&T Consumer PR executive Monica Talan, who served as EVP of Corporate Communications and Public Relations at Univision from January 2008-August 2016, calls “the dynamic duo.”
That’s because Pacheco served under Mercedes at Univision, where she previously served as EVP/Chief Communications Officer until exiting in March 2021. Mercedes joined BBC Studios in March 2022 as SVP/Communications for the Americas. Pacheco will again report to Mercedes.
“One company’s loss is another’s great gain. Big things ahead!” Mercedes said on LinkedIn.
Before joining Univision in January 2015, Pacheco was Manager of Integrated Marketing Communications for NASCAR. She’s also had early career experience at Booz Allen Hamilton, and from April 2008-January 2011 was an account supervisor at Los Angeles-based multicultural shop The Axis Agency. There, Pacheco organized bilingual PR campaigns for the U.S. Treasury Department, Verizon Wireless, Mitsubishi, Nintendo and Disney Interactive.
Pacheco began her career with Roxana Lissa at RLPR in Los Angeles in June 2005. There, she executed community and brand-building PR campaigns to help Nike, Got Milk, and General Mills reach Hispanic consumers.
