Audio analytics and research platform Veritonic has unveiled a strategic partnership with Jon Gibs, who will serve as strategic advisor for the arrangement.
Who is Mr. Gibs? He’s is a respected authority on advertising measurement and former Global Director and Principal Data Scientist at Spotify.
Gibs will provide strategic guidance around the Veritonic platform’s capabilities, advancements, and integrations as it relates to audio research, creative testing, and attribution measurement. This strategic alliance, the company says, is designed to bolster Veritonic’s position as a platform for audio analytics and research while continuing to provide clients and partners with data and ROI.
“The Veritonic platform is at a critical inflection point in terms of innovation and utilization,” said Scott Simonelli, CEO and Founder of Veritonic. “With his exceptional wealth of audio and data expertise, Jon will undoubtedly be a huge asset in refining our roadmap and fortifying the data-driven excellence that our platform provides leading brands, agencies, and publishers around the world.”
Gibs commented, “With their innovative measurement and testing technology and an incomparable knowledge of audio, I am delighted to be stepping into an advisory role at Veritonic. I believe strongly that Veritonic’s data driven approach to audio advertising will help propel the audio marketplace to its next phase of growth. I look forward to contributing to the continued innovation of the platform, utilization of its capabilities, and releasing of new data that will move the audio industry at large forward.”
