It’s building a reputation as an AI-powered insights and intelligence platform for local and national advertising buyers and sellers. To help with the growth, it is welcoming a new Chief Research and Production Officer best-known for his time at a company seeking to woo customers from Nielsen.
In his new role, Dr. David Algranati will oversee Tenetic’s research organization as well as its end-to-end production and operational process, spanning data infrastructure, automation, governance, and delivery.
“His focus will be on ensuring timely, high-quality, and compliant outcomes across all operations as Tenetic continues to scale its capabilities and client impact,” the company led by CEO Chris Wilson said.
“David’s deep expertise in product innovation and operational excellence makes him an invaluable addition to our leadership team,” Wilson commented. “I’ve seen this firsthand through our time together at several companies. His ability to align complex systems to drive measurable, high-quality outcomes will strengthen our foundation as we build the next generation of intelligent insights and solutions for a rapidly changing market.”
Algranati is familiar to many across the broadcast TV landscape for his former role as Chief Innovation Officer at Comscore, where he helped advance the company’s analytics capabilities and product strategy.
“Consumer habits are shifting at an unprecedented rate, which means that both publishers and advertisers need timely information to be effective,” said Algranati. “Tenetic was created with the mission to provide just that, giving the industry actionable intelligence to drive decision-making. My focus will be on optimizing our entire operational ecosystem, so that we deliver even faster, more reliable, and innovative intelligence that fundamentally transforms how our clients can make critical decisions.”
Algranati joined Comscore in 2011 and was elevated from Chief Product Officer in August 2022. He previously held various roles with Simmons Market Research/Experian.
