RBR+TVBR OBSERVATION
These are highly challenging times for commercial radio stations, especially those beholden to Wall Street and institutional investors. With second quarter earnings reports that range from hideous to horrifying, thanks to the COVID-19 fueled economic meltdown seen from late March through early June, broadcast radio could use an injection of innovation when it comes to connecting with listeners in a fresh manner.
Look no further than Santa Monica College, and tastemaker NPR member station KCRW, which serves all of Southern California.
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