ET, MSN unite in web content deal


Entertainment Tonight has partnered with MSN to become the premiere provider of entertainment and celebrity content for the online portal, it was announced by John Nogawski, President of CBS Television Distribution.
ET will have a branded presence on the home page of MSN Entertainment and provide content — articles, video segments and photos — across all sections of MSN Entertainment, including MSN Television, MSN Music and MSN Movies.

ET will also produce a daily mini-newscast for MSN, called "ET on MSN," which will be anchored by ET’s on-air talent. ET content will begin appearing on MSN this fall.

"This is a perfect example of the type of endeavors we’ve charged Scott Koondel and his new media sales team with," Nogawski said. "This exciting partnership is a natural extension of the ET brand and should bring value to our affiliate stations, our viewers and now, online consumers."