LOS ANGELES — In the final weeks of 2019, LBI Media prepared to enter the next decade with new blood in its executive programming and sales ranks, reporting to a new CEO, Peter Markham.
In that time, the company now known as Estrella Media has injected new life into an entity seeking to be a strong No. 3 in the Spanish-language U.S. Hispanic visual media world.
Now, it is the first to launch a 24/7 Spanish-language TV news channel — and it is available on one of the most ubiquitous of Connected TV offerings.