LOS ANGELES — The Burbank, Calif.-based multimedia company dedicated to serving U.S. Hispanics with Spanish-language video and audio content has promoted from within to fill the role of Chief Digital and Streaming Officer.
Taking the role? The company’s EVP of Digital and Streaming Media, René Santaella.
The natural progression upward for Santaella is in recognition, in part, of his help in launching Estrella Media’s streaming and AVOD platforms.
“Since joining our team, René has been hyper-focused on creating and building a dominant streaming and on-demand digital content business,” said Peter Markham, Estrella Media’s CEO. “We are a leader in FAST and streaming audio for Spanish-language content and a compelling content option for audiences in the U.S. and around the world. We are re-imagining the Spanish-language digital landscape, and René is an important part of the company’s continued growth and transformation.”
Santaella added, “I’m truly excited to continue to drive digital growth and innovation in the Spanish-language marketplace and build free ad-supported streaming content options for our Estrella Media audiences. It is an audience that demands more attention and investment from the advertising and entertainment industries and to be able to lead this effort during such a transformative time is inspiring. From news to digital-first series to streaming live video and audio, we are just scratching the surface of how our audience is entertained and informed.”
Before joining Estrella Media, Santaella was the SVP and Head of Ad Sales & Business Operations at Sony Pictures Television Digital Networks and built Crackle, a free ad-supported streaming network.
Prior to his tenure at Sony, he was Director of Ad Sales Marketing for Disney Interactive, leading digital and cross-platform advertising and integrated marketing solutions across the company with corporate alliance partners.
