MIAMI — As 2018 began, the Burbank, Calif.-headquartered Hispanic-targeted media company formerly known as LBI Media re-entered the South Florida marketplace after a brief six month period. Until July 2017, its Estrella TV Spanish-language television network appeared on WSVN-7.2.
Thanks to an $11 million deal brokered by Greg Guy of Patrick Communications, the network was poised to make a big return to El Gran Miami with the purchase of WGEN-8. Today, LBI Media is Estrella Media, and all links to Leonard and José Liberman, the founders of LBI, are gone.
That said, the fundamental programming philosophy behind Estrella TV remained in place. Now, in a move that perhaps is fueled by coming marketplace changes for Spanish-language TV viewers alongside evolving tastes, Estrella Media is preparing for a unique daytime programming schedule for WGEN.
