ESPN promotes Aaron Taylor


He’s now SVP/Marketing at ESPN. A 14-year vet of the company, he will be responsible for developing and marketing all aspects of the ESPN brand across all platforms. He has previously been responsible for ESPN’s overall brand strategy and has led the marketing of many of ESPN’s live events, news and information programming and content emanating from rights agreements with league partners. He joined ESPN in 1999 as director of advertising and program marketing and in 2001 was promoted to VP, marketing. Since then, he has overseen many ESPN marketing campaigns. Prior to ESPN, he was VP, account director of Young & Rubicam.