Digital momentum. It’s been stated by many media advertising analysts and has fueled many discussions by multimedia companies seeking to grow their share of the dollars being funneled into streaming and online platforms by marketers.
This momentum led MAGNA to raise its 2024 advertising market forecast by 9%. But, what does this mean for linear TV? The outlook is hardly welcoming, while “the erosion of linear radio” is also weaved into a narrative that could point to another bumpy year for broadcasters.
