Entravision signs for PPM


Spanish multi-media company Entravision has signed up for Portable People Meter (PPM) ratings from Arbitron in its five top 50 radio markets. The first to get PPM will be LA, next year, but Phoenix, Denver, Sacramento and Las Vegas are further down the road in 2009 and 2010. While Entravision is focused on the largest US Hispanic markets, many of those major Hispanic markets, such as McAllen-Brownsville, El Paso and Albuquerque, are outside the top 50 Arbitron metros in terms of total population. Its contract with Arbitron for PPM ratings in the five markets specified will run through the end of 2012.