With eight weeks to go before the mid-term Congressional elections and big gubernatorial votes in both Arizona and Florida, Entravision Communications has expanded its political platform by fully integrating its television, digital and social assets.
It’s a big boost for “PoliticaYa,” the Hispanic-targeted media company’s official political platform.
It includes the eponymous program PoliticaYa, along with Casa Blanca, Elecciones, Marcia Responde, VotaYa and Politica Millennials. The programs feature Entravision political TV talent Edwin Pitti, Marcia Facundo and Tsi-Tsi-Ki Felix.
Specifically, Felix hosts a weekly show airing on Sundays across all Entravision O&O radio stations, Entravision-owned Univision-affiliated TV stations, and the LATV network.
Desde la Casa Blanca features White House Correspondent Pitti and delivers exclusive weekly reports utilizing interactive videos that are included within news content on TV and Facebook. He is a five-time Emmy nominated broadcast journalist, and was part of the Univision team that founded the first Spanish newscast in the state of North Carolina.
Hosted by Facundo, Marcia Responde is a Facebook Live show airing Thursdays at 1pm Eastern.
Meanwhile, “Elecciones” is a dedicated destination for news on candidates that will inform local communities, on local, state, and national elections.
The new political platform can be found at http://politicaya.com/
“The Latino population is expanding its political influence and voice in the election process,” said Luisa Collins, VP/News, Social Affairs and Wellness at Entravision. “We wanted to build a platform that will continue to empower the Latino community, stand for the issues that are important to it, and educate voters on the ever-changing political landscape while empowering voters to have their voices heard. By having a single integrated platform, we are making it convenient for our audience to obtain political information in one place with great ease.”
