Entercom Starts The Search For A New CMO


In February 2016, Entercom Communications hired a Chief Marketing Officer with a lengthy career in Hispanic media to direct all of the radio broadcasting company’s strategic marketing and communications functions, including corporate marketing, brand development and design, ad sales marketing and research, and both public relations and corporate communications.

With this individual’s three-year anniversary approaching, the company led by David Field has made a change.

According to internal company communication leaked to multiple radio industry trade publications, Entercom President/CEO Field confirmed that Ruth Gaviria will be departing as the company’s CMO by the end of this week.

He thanked Gaviria for her 35 months of service, noting the impact she made at Entercom — including “establishing a strong corporate marketing strategy” and elevating Entercom’s local and national brand identity.

A search for Gaviria’s successor is now on. Jenny Nelson will oversee Entercom’s corporate marketing team on an interim basis.

“I am thankful for the opportunity David Field presented to me three years ago to envision, architect and execute the first ever marketing, brand and communications practice at Entercom during its historic and transformational merger with CBS Radio,” Gaviria said in the internal memo. “We recruited the best people in the business, hailing from Disney, Diageo, PepsiCo, Meredith, Univision, Interbrand and Prophet. This award-winning team ushered in a new era in audio for both Entercom and the radio industry with strategic and creative campaigns, and, most of all, galvanized the culture around a clear mission and framework to go to market. The future is bright and my works feels done. I wish Entercom the very best and I could not be more excited about embracing my next challenge as a growth catalyst and an agent of change in what is arguably a revolutionary time to be a marketer.”

Gaviria is well-known for her previous role as EVP/Corporate Marketing for Univision Communications, which she held from September 2010 through August 2015.

From January 2004 until joining Univision, she served as VP of Hispanic Ventures for Meredith Corp., owner of People en Español, at the time the No. 1 Spanish-language publication in the U.S. by circulation and ad revenue.

Earlier in her career, Gaviria found success as a client-side marketer, serving as Director of Multicultural for Colgate-Palmolive from 1992-2000, successfully bringing the Suavitel and Fabuloso brands to U.S. Hispanic consumers.

From 1985-1991, Gaviria was Promotions Manager at MillerCoors.

Gaviria is a native of Cali, Colombia.